Clive Christian
Noble Collection
Clive Christian is a luxury brand known worldwide, which wanted to develop a new perfume range to appeal to a new, younger audience. The brief was to develop a new look that articulated the fragrance and its ingredients, while still delivering key elements from the master brand.
ART DIRECTION | PACKAGING DESIGN | SOCIAL
Known as 'The Noble Collection', 7 pairs of perfumes all have an individual design concept paying tribute to periods of architectural, artistic and horticultural importance in Britain, while still working as an integrated set.
Key moments such as the Rococo era’s playful grandeur to the beauty of the 18th-century Queen Anne garden were interpreted into a set of modern illustration styles. Using the same print production processes resulted in a consistent yet distinct set of perfume art directions and packaging.
