The chocolate box collection
Butlers commissioned a redesign of their most popular selection box. Their goal was to retain existing customers, but also gain a younger audience.
A range of options were explored before landing on a final design.
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The chocolates were shot from above and the Butlers ‘ribbon’ was reimagined to give a more modern feel. A pattern was embossed on the box to increase premium cues.
Butlers
The art of chocolate
Butlers wanted a new range of bars showcasing the art of their chocolate, heroing the finest ingredients that go in to every bar.
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Each design celebrates the personality of the flavour and the delicate balance between smoothness and texture.
Photography was shot from above with artistic energy representing the flavour within.
Tasty pieces
Butlers wanted a new range of chocolates which could compete with the likes of Cadburys / Nestle / Galaxy with their first sharing bag concept.
Aimed at a younger audience for every day snacking occasions, each bag contained imperfect chocolates.
PACKAGING | PHOTOGRAPHY
The design language of the packs came out of the imperfect shapes of the chocolates themselves. The shapes created a pattern for the photography to sit on. Colour coding for the bags helped customer navigation.
