Berkeley Square
Berkeley Square wanted to elevate itself from a premium gin to be the only credible luxury gin in the world. The brand world and packaging needed to deliver this.
BRANDWORLD | PACKAGING | PHOTOGRAPHY
At the heart of the brand reinvention was the exquisite world of Mayfair. Its architectural and textural details provided a rich creative foundation to build the brand world.
A darker, mysterious, tactile brand world was created reflecting the gin's luxury status. The bottle structure and logo were modernised. Mysterious ingredient photography demonstrate the unique method of ‘Bouquet Garni’ botanicals, which flavour the gin.
Other cues such as part-open doors with shards of light, intriguing shadows, Mayfair brick textures and door panels completed a decadent brand world.
To relaunch the brand, an exclusive Berkeley Square bar was created in London Heathrow and Gatwick airports.
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