Clive Christian
Original Collection
Clive Christian had created the world's most expensive perfume, and was loved worldwide. However the brand wanted to modernise, and communicate its luxury values through a relaunch of its Original Collection.
BRANDING | PACKAGING DESIGN | GIFTING | COMMS
The master brand logo was reimagined and the Coat of Arms made more iconic. The product logos were reworked, including masculine and feminine versions. Colour was introduced, inspired by archive bottle designs.
A clearer messaging hierarchy was devised which became the blueprint for every range across the Clive Christian portfolio.
To activate, a gifting campaign launched before Christmas, flexible enough to work throughout the year for a variety of cultures and occasions. Titled ‘Because’, the campaign allowed customers to personalise products with their individual gifting reasons, working both in store and online.
The campaign launched with a Selfridges window display, and in-store at Harrods and Fortnum & Mason.
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