Aloura London
A luxurious brand celebrating the female form, specialising in high quality, elegant eveningwear. Aloura wanted to be the go-to fashion house for chic, fitted and structured clothing, and needed a brand to deliver this.
BRAND WORL | LOGO | E-COMMERCE WEBSITE
The logo takes inspiration from the curves and elegance of the female figure, with a monogram representing the brand's two founders.
Embossing and foil demonstrates the product's premium quality, offset by an elegant monotone colour palette.
The brand launched via an e-commerce website, delivering online sales and luxury photography.
