Tempo
Tempo tissues had a new purpose - ‘Kindness’. The packaging needed to reflect this, be more distinctive, build brand loyalty and attract new audiences. Additionally, Tempo wanted the packaging to be aspirational design pieces, taking pride of place in the home.
CONCEPTUAL | PACKAGING
Freelance project with WMH&I
Each design represented one of 3 pillars: kindness to self, kindness to others, or kindness to the planet, with varying degrees of consumer interaction with the pack.
A playbook was created to ensure markets were designing packs that were distinctly Tempo.
The logo was fixed in position to ensure consistency across a diverse set of designs.
From the concept designs, 4 packs were developed for markets and taken into production.
