Proton
Proton offer a safer, more secure internet. Proton needed a brand world to help their aim of putting people before profits, enabling a world where everyone is in control of their online privacy.
BRAND WORLD
To elevate the identity, a journey line was created to illustrate people’s data is always secure in Proton’s digital world. It was used across the master brand and 4 service offerings, derived from their respective icons.
The brand is predominantly digital delivered via their app and website. Further executions were developed to help launch the brand such as DOOH, print and office environment.
